How to Make a Facebook Group

Make a Facebook group - it's easier than you think!

I have been doing online marketing for some time now. Until now I have been doing what would now be called "traditional" forms of Web 2.0 marketing such as submitting my site's links to social bookmarking sites and submitting my RSS feeds to RSS directories.

However, one thing that I've done recently is started to make use of Facebook's group creating function. Anybody can create a group on Facebook. All you have to do is join Facebook.

By creating a Facebook group you lessen your dependance on the search engines

The main benefits of creating Facebook groups are that you get an immediate and direct audience for whatever product or service you're trying to promote online. And, with this list of people you lessen your dependence on the search engines.

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Be sure to follow Facebook's rules and don't be overly promotional

There are two points to keep in mind when making your Facebook group. The first is that you should not upload any content tht does not belong to you. Facebook is very clear about this and warns that you'll be kicked off the site for uploading material that isn't yours. The second point I'd like to make is that you not be overly promotional in your group. By that I mean don't remind your audience too many times to go visit your website. If you're overly promotional you'll come across as a spammer and people will not want to join your group.

How to Create A Facebook Group

Making a Facebook Group: Step 1 is to make a logo

Now - the nitty-gritty - how to make your group. Actually, it's much easier than you think. Before anything you'll need a logo image for your group. Personally, I prefer to make my logo images with the Gimp, which is a free opensource software similar to Photoshop. The next thing you have to do is visit this link on Facebook and click on the plus icon that says "Create a New Group" in the upper-right portion of the monitor.

Your Facebook group's title must include your SEO key word search terms

The next thing you'll have to do is pick a category for your Facebook group, just like when creating a new Hubpage. Be sure to spend a few minutes on this to get the right category. Then, you'll have to name your group. Just as any SEO course would teach, make sure the words in the name of your group are the key words that the Internet browser would type in to find your group. My suggestion here is to keep it short and simple. If you use too many words in your group's title you'll dilute the ranking value of each word.

Explain the benefits of joining your Facebook group

Next you'll have to write up a profile for your group. This is where you as the group leader introduce yourself to the world. You'll need to write who you are, how much experience you have doing whatever it is that you do, and honestly state your purpose for creating your Facebook group. As mentioned above, do not be overly promotional here - simply state the facts. After you finish your profile click on "Edit Group" below the group logo then click on "Customize". That's where you'll see a box where you can enter your website's URL.

Invite sincerely interested friends to your Facebook group

Also, at a certain point during the Facebook group making process you'll have the chance to invite people on your existing list of friends to your group. My advice is to go through your list carefully and only invite existing friends who would be sincerely interested in your group. Otherwise, you'll come across as an Internet spammer to your own friends!

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Start Facebook Groups - The key to driving and boosting traffic to your website

I hope this short article about how to make Facebook groups has helped. Do not underestimate the power of these groups. All it takes is a handful of good people in your group to spread the world about your group and website and you should see a huge increase in Internet traffic over time.